5 Key Features to Look For in an Automotive Dealership CRM



Are you in the market for a new automotive dealership CRM? With so many options out there, it can be difficult to know what features to look for. In this blog post, we’ll highlight five key features that you should consider when evaluating different CRMs for your dealership.

1. Automated Review Generation

In today’s digital age, online reviews can make or break a business. That’s why it’s essential to choose a CRM that can help you generate more positive reviews from your satisfied customers. Look for a CRM that has built-in tools for automated review generation, such as sending follow-up emails or text messages to customers after a purchase or service appointment, asking them to leave a review on popular review sites like Google or Yelp. By automating the review generation process, you can save time and effort while improving your dealership’s online reputation.

2. Text Messaging

Text messaging has become an increasingly popular way for businesses to communicate with customers, and for good reason. It’s quick, convenient, and has a high open rate. Look for a CRM that has built-in text messaging capabilities, allowing you to send personalized messages to customers about promotions, service reminders, and more. With the ability to send bulk text messages or individual messages, you can reach customers in a way that is both effective and efficient.

3. Email Marketing

Email marketing is another essential feature to look for in an automotive dealership CRM. With built-in email marketing tools, you can send targeted, personalized emails to customers based on their interests, preferences, and purchase history. Whether you’re promoting a sale, announcing a new vehicle, or sending a service reminder, email marketing can be a powerful tool for building relationships with customers and driving sales.

4. Appointment Scheduling

In the automotive industry, appointment scheduling is a critical component of customer service. Look for a CRM that has built-in appointment scheduling tools, allowing customers to easily schedule appointments online or over the phone. With automated reminders and confirmations, you can reduce no-shows and keep your sales & service teams busy.

5. Lead Management

Finally, lead tracking is an essential feature to look for in an automotive dealership CRM. By using pipelines to track leads, you can easily see where each lead is in the sales process, from initial contact to final purchase. With this information, you can better understand your sales funnel and make informed decisions about where to allocate your resources.


In conclusion, when evaluating different CRMs for your automotive dealership, it’s important to look for features that can help you generate positive reviews, communicate effectively with customers, drive sales, and streamline your workflows. By choosing a CRM with these five key features, you can improve your dealership’s efficiency, productivity, and profitability.

What you should do now

Whenever you’re ready… here are 3 ways we can help you grow your business:

  1. Book a Free Demo Session. If you want to generate demand, increase customer loyalty, and become the obvious choice – look no further. Maven HQ is a powerful marketing & sales automation CRM that can help you increase online visibility, collect reviews, generate leads, book more appointments, and tons more. Book your FREE Demo Session to see how Maven HQ can grow your business fast. First, one of our growth experts will understand your current marketing challenges, then we’ll show you how Maven HQ can solve those problems and help you grow fast.

  2. If you’d like to learn the exact demand, loyalty, and reputation strategies we use for free, go to our blog or visit our resources section, where you can download playbooks, templates, and tutorials we use for our most successful clients.

  3. If you know another CMO, entrepreneur, or business owner who’d enjoy reading this page, share it with them via email, LinkedIn, Twitter, or Facebook using the buttons below.

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